Introduction

Enterprise Commerce provides built-in support for two powerful analytics tools: Vercel Analytics and Google Analytics. While you have the flexibility to integrate any third-party analytics solution of your choice, these two options are readily available out of the box.

Vercel Analytics (Recommended)

Vercel Analytics is the recommended and default analytics solution in Enterprise Commerce. It offers several key advantages:

• Privacy-friendly: Vercel Analytics respects user privacy and does not collect personally identifiable information (PII).
• Real-time insights: Get instant visibility into your website's traffic and user behavior with real-time data updates.
• Minimal performance impact: Unlike other analytics solutions, Vercel Analytics has negligible impact on your website's performance, ensuring optimal speed and user experience.

Google Analytics

Enterprise Commerce also supports Google Analytics integration through the official Next.js module. Learn more how to set it up in the Analytics section in Setup & Configuration page